Gaming is absolutely huge in the People’s Republic of China. China is expected to make up a quarter of the entire global game market in 2017. Corporate giant Tencent has generated $809 Million from the game “Honor of Kings” in the first quarter of 2017 alone; Tencent is the second largest company in Asia.
But the Chinese government just pulled the plug on all of their fun. In a scathing piece from the state-run People’s Daily newspaper, the government mouthpiece warned Tencent, “Do not commit evil”—describing the game as a “drug” and “poison.” Tencent shares dropped 5% in one day as a result.
Sure enough, Tencent followed the instructions, banning kids under 12 from playing after 9pm and limiting users age 12–18 to a maximum of two hours a day. This is not the first time extreme measures have been taken to curb gaming addiction in China.